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Practical fact-based search marketing data on what works and what doesn't. Essential for search marketing (PPC & SEO) budget planning

Search Marketing Benchmark Guide 2009

1,928 search marketers surveyed

170 charts and 45 tables

12 eyetracking heatmaps

6 real-world Case Studies

Stats on costs per click, conversion rates,
SEO vs. PPC, and more

Growth rates and ROI of search marketing vs.
other marketing tactics

ROI of geotargeting and local search

Plus, two new Special Reports:

The Branding Effect of Search Advertising
Heatmapping Baidu to Understand Chinese SERP Viewing

Click here to download Executive Summary

A little-known fact among marketers is that spending on search accounts for half of all dollars spent on online marketing. With the search marketing industry expanding nearly 30% globally (even with the slowing economy) - fact, tactics and trends change rapidly. Don't assume that today's information is the same as last year's - it's not!

MarketingSherpa's Search Marketing Benchmark Guide 2009 is the fifth annual edition, and has been completely re-researched and rewritten to accurately reflect today's search marketing landscape. This real data can only help companies better plan budgets and forecast results.

New Research Highlights

Nearly 2,000 search marketers were surveyed to provide the top 5 insights for 2009.

Find out:

The impact of analytical tools on search budgeting strategies

How search advertising affects brand metrics

Impact of mobile search, geotargeting, and local search on local
business markets

Effect of new analytics tools on the industry

What analytics are critical to follow to improve campaign performance

MarketingSherpa's Benchmark Guide has relevant data for small, medium and large B-to-B and B-to-C companies.

Real-life results based on varying budgets and tests

How the world searches and shops

Tactical spending changes for 2009

Trends of online advertising in relation to traditional marketing

The relationship between SEO and Public Relations

Ratings of the top search properties

The real issues of click fraud

How search ROI stacks up against other marketing

The true averages of CPC in the major search engines

The 2009 edition is our biggest ever, with 170 charts, 45 tables, 12 heatmaps and analysis that can help you:

Evaluate your budgets in relation to current economic conditions

Justify and defend your PPC and SEO budgets

Determine economics of outsourcing vs. in-house search operations

Forecast results - including clicks, conversion and costs - more
accurately

Discover practical tips on measurement

Select result-driven SEM tests

Determine click fraud

Train new staff more easily

Your new Benchmark Guide includes two Special Reports:

Special Report 1: The Branding Effect of Search Advertising

Over the last few years, many of the biggest advertisers on the planet have been quietly testing the brand effectiveness of search ads. The scope of these tests makes them difficult to execute, so they're fairly rare. This special report finally begins to reveal the effectiveness of search ads as a branding vehicle.

Special Report 2: Heatmapping Baidu to Understand
Chinese SERP Viewing

Get detailed explanation on Baidu page layout and what works and doesn't work in China search marketing. Take a closer look at the dramatic differences in Chinese viewing patterns between Google US, Google China, and Baidu and find out which common rules that you follow may be a big mistake in China.